Atrium brand.

The tokens, typography, palette, and components that ship in every Atrium surface. Source of truth: design/Brand Kit.html. Any disagreement between this page and the canon HTML is a bug. Open an issue or PR.

Logo

Wordmark is Instrument Serif italic 400. Underline is 55 percent of the wordmark width. Display only; never set body text in Instrument Serif.

Atrium

hero

Atrium

Light context

Atrium

Inverse, same letterforms

App icon

Ink tile, italic A, status bar at the base. The status bar tracks Plinth margin health and is the only animated element in the brand system.

App icon . 160 / 64 / 32 / 16Tile . italic A . status bar

Testnet

Healthy

Critical

Status bar breathes amber (testnet), green (healthy), red (paused or chaos trip).

Live status . three statesAmber . green . red

Construction

Wordmark typeface

Instrument Serif . italic 400

App icon dimensions

64x64 grid . 14px corner radius

Tracking

-0.014em

A letterform

Instrument Serif italic 600 . 44px on grid

Optical correction

translateX(-0.02em) at display sizes

Optical centre

A baseline at y = 38 / 64 (offset -4 from centre)

Minimum size

14px digital . 8pt print

Status bar

44x6 . radius 2 . padding 10 . y = 48

Clear space

1x cap-height on every side

Animation

Status bar breathes . 0.45-1.0 alpha . 4s cycle

II.

Typography

Geist for product UI and editorial copy. Geist Mono for figures, tickers, addresses, labels. Instrument Serif reserved for the wordmark only.

One number across every venue.

Geist 500 64 / 67 -0.025em Display

Section heading.

Geist 500 40 / 44 -0.022em Section

Card title or callout denser than display, still load-bearing.

Geist 500 22 / 29 -0.012em Title

Body copy and lede paragraphs. Sets at 17 / 26 with a small negative tracking that gets the readability of a printed weekly without the weight of a book face.

Geist 400 17 / 26 -0.005em Body

$1,247,820.00 . 0x4f29...81e0 . arb-sepolia . 16:14 UTC

Geist Mono 400 14 / 22 Figures + addresses

ALL-CAPS MONO LABEL . POSITIONS . VENUES

Geist Mono 500 10.5 / 0.14em Labels

Atrium

Instrument Serif italic Wordmark only Never body

III.

Colour

Warm paper, deep ink, and a restrained palette of state colours. Accent oxblood is used sparingly on hover states and emphasis only, never as decoration.

Paper

Surface . background

OKLCH98.4% 0.004 85HEX#FBFAF7

Ink

Foreground . text

OKLCH13% 0.008 60HEX#1A1714

Accent . oxblood

Emphasis . hover

OKLCH48% 0.13 28HEX#7E2A20

Live . moss

Live status . positive P&L

OKLCH58% 0.13 145HEX#43864F

Testnet . amber

Testnet pill . warning

OKLCH70% 0.13 70HEX#CC8E2D

Negative . clay

Negative P&L . revoke . danger

OKLCH56% 0.16 28HEX#A1352A

Line

Borders . dividers

OKLCH88% 0.004 60HEX#DBD8D2

Muted

Secondary text . captions

OKLCH54% 0.005 60HEX#807872

IV.

Components

A small set of primitives: buttons, pills, tags, numerals. Keep density high, edges sharp, and accent use exceptional.

ButtonsPill . 38px

Status indicatorsPills . tags . dots

live . arb-sepoliatestnethealthywarningcritical

NumeralsGeist Mono . tabular

$12,378,422

+ 14.82% . 7d P&L

0x4f29...81e0 . block #8,142,317

Wordmark . in productBrand voice

Atriumtestnet

Voice

Atrium speaks like a financial-grade product, not a crypto-native one. Specific over poetic, declarative over aspirational, plain over branded.

We are

Precise. Restrained. Architectural. Quietly confident.

We are not

Hyped. Memed. Decorative. Approximate. “Revolutionary.”

“Atrium computes a SPAN-style cross-product margin number across seven onchain venues.”

Specific. Names the mechanism. Counts the venues. Tells you what it is.

Don’t

“Atrium revolutionises onchain capital efficiency with next-generation prime brokerage infra.”

Marketing slop. Vague. Borrowed from every other DeFi pitch deck.

VI.

Trademark and usage

What you can and cannot do with the Atrium name and assets.

You may

Refer to Atrium by name in editorial, journalistic, or research contexts
Embed the wordmark in articles or research notes that reference Atrium
Build venue adapters and reference the Atrium name in your project
Use the colour palette and typography for derivative open-source work

You may not

Use the Atrium name or wordmark to imply endorsement of a product
Distribute a competing product under the Atrium name
Alter the wordmark’s letterforms, italic angle, or tracking
Use the wordmark on collateral that misrepresents Atrium’s offering

VII.

Download

All brand assets in vector and raster formats. Brand kit licensed CC-BY-4.0; wordmark trademark reserved by Atrium.

WordmarkSVG . PNG

atrium-wordmark.svg atrium-wordmark-dark.svg PNG 2x PNG 4x

App iconSVG . PNG . ICO

atrium-icon.svg favicon.ico apple-touch-icon 180 android 192 android 512

TypefaceOFL . Google Fonts

Geist . Sans Geist Mono Instrument Serif